Drop
The suggestions feed

The part that stopsyou falling off.

Most email tools wait for someone to have an idea. Drop reads your list and your send history and proposes the next move, so the cadence stops depending on whoever remembers.

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How it works.

It notices the gap

The most common way a small list dies is silence — usually because everyone assumed someone else was on it. Drop counts the days and says so.

Time since your last send
Stated plainly, with a draft ready to go.
Based on your cadence
Not a generic weekly nag. What is normal for you.
Dismissable
Not every gap needs filling. Say no and it moves on.

SCREENSHOT — a suggestion card reading: you have not emailed in 18 days

It notices the segments

The interesting groups in a small list are rarely the obvious ones.

Opened but never clicked
People paying attention who have not been given a reason to act.
Gone quiet
Subscribers who used to open and stopped.
Newest arrivals
People who joined since your last send and have heard nothing.

SCREENSHOT — a re-engagement suggestion with the segment size

You are still the one deciding

A suggestion is a proposal with a draft attached. Nothing leaves until a person approves it.

One click to accept
It opens as a normal draft in the composer.
Change anything first
The draft is a starting point, not a decision.
Nothing sends itself
There is no autopilot. Someone always presses send.

SCREENSHOT — accepting a suggestion, opening into the editor

The rest of Drop

It only works because the other parts do.

Composer

Describe it in a sentence. Get a finished email.

Contacts

Import in ten minutes. Stay legal for good.

Deliverability

Your domain. Your reputation.

Send the next one.

The hardest email to send is the one after the last one you never sent.

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