DropThe suggestions feed
The part that stops you falling off.
Most email tools wait for someone to have an idea. Drop reads your list and your send history and proposes the next move, so the cadence stops depending on whoever remembers.
How it works
Three things it does well.
It notices the gap
The most common way a small list dies is silence, usually because everyone assumed someone else was on it. Drop counts the days and says so.
- Time since your last send
- Stated plainly, with a draft ready to go.
- Based on your cadence
- Not a generic weekly nag. What is normal for you.
- Dismissable
- Not every gap needs filling. Say no and it moves on.
Screenshot: a suggestion card reading: you have not emailed in 18 days
It notices the segments
The interesting groups in a small list are rarely the obvious ones.
- Opened but never clicked
- People paying attention who have not been given a reason to act.
- Gone quiet
- Subscribers who used to open and stopped.
- Newest arrivals
- People who joined since your last send and have heard nothing.
Screenshot: a re-engagement suggestion with the segment size
You are still the one deciding
A suggestion is a proposal with a draft attached. Nothing leaves until a person approves it.
- One click to accept
- It opens as a normal draft in the composer.
- Change anything first
- The draft is a starting point, not a decision.
- Nothing sends without permission
- You press send, or an agent you have explicitly allowed to, up to a limit you set.
Screenshot: accepting a suggestion, opening into the editor
The rest of Drop
It only works because the other parts do.
Social
LinkedIn and Instagram, on the same calendar as your email.
Social →
Research
Give it your website. It learns your business.
Research →
The composer
Describe it in a sentence. Get a finished email.
Composer →
Contacts
Import in ten minutes. Stay legal for good.
Contacts →
Deliverability
Your domain. Your reputation.
Deliverability →
Send the next one.
The hardest email to send, and the hardest post to write, is the one after the last one you never did.