DropDeliverability
Your domain. Your reputation.
Drop sends through your own sending account from your own verified domain. Nobody else’s spam affects whether your email arrives, and if you ever leave, the reputation you built goes with you.
How it works
Three things it does well.
Set up without knowing what DKIM is
Four records, copy buttons, and a check that tells you when they have taken effect.
- Copy-paste records
- The long ones have a copy button, because mistyping one breaks email silently.
- A live check
- Drop asks your DNS directly rather than telling you to wait and hope.
- Plain explanations
- What each record is for, in one sentence, if you want to know.
The rules Gmail actually enforces
Bulk sender requirements changed and most small senders never noticed.
- One-click unsubscribe headers
- List-Unsubscribe and List-Unsubscribe-Post on every marketing send.
- A visible unsubscribe link
- In the footer of every email, and not removable.
- DMARC guidance
- Start at monitoring, tighten when you can see it is safe.
Diagram: an email passing DKIM, SPF and DMARC checks
Numbers you can trust, labelled when you cannot
Open rates have been unreliable since Apple Mail Privacy Protection started opening mail on people’s behalf.
- Delivered, bounced, clicked
- The measurements that still mean something.
- Open rate, marked
- Shown because you will look for it, labelled because it is inflated.
- No vanity dashboard
- Four numbers that change what you do next.
Screenshot: the results page, open rate marked unreliable
The rest of Drop
It only works because the other parts do.
Social
LinkedIn and Instagram, on the same calendar as your email.
Social →
Research
Give it your website. It learns your business.
Research →
The composer
Describe it in a sentence. Get a finished email.
Composer →
The suggestions feed
The part that stops you falling off.
Suggestions →
Contacts
Import in ten minutes. Stay legal for good.
Contacts →
Send the next one.
The hardest email to send, and the hardest post to write, is the one after the last one you never did.