DropSocial
LinkedIn and Instagram, on the same calendar as your email.
Write a post the way you write a campaign: ask your agent, or type it yourself. Drop checks it against each network’s rules, puts it on the calendar beside your emails, publishes it at its time, and reads back how it did.
How it works
Three things it does well.
Written where you already work
“Here are five photos from the launch. Write a post for each and spread them over next week.” Your agent does it inside your Drop account, and every post waits for you as a draft.
- Pictures handled
- Any photo becomes a JPEG sized for both networks, the right way up. Instagram takes nothing else.
- Checked as you write
- Length, hashtags, pictures, reels: what a network would refuse is said now, not at 3am.
- In your voice
- Written from your brand kit and what Drop learned from your website.
Screenshot: a LinkedIn post and its live preview in the post editor
One calendar for everything that goes out
Emails and posts share one calendar, so a newsletter and a LinkedIn post do not land on the same morning by accident.
- Click a day to book it
- Pick a draft, pick a time, done.
- Or say “Tuesday at nine”
- An agent with permission books it; one without asks you.
- Checked again when it is due
- If a connection lapsed or a rule changed, it does not go, and says why, on its day.
Screenshot: the calendar with emails and posts on the same days
What works, from real numbers
Drop reads back reach, likes, comments, shares and saves, and says what is working only once enough posts back it up.
- Per post, and in total
- A dash where a network did not report something, never a made-up zero.
- Findings with their evidence
- “Tuesdays work best”, “pictures do better”, each showing the numbers behind it.
- Instagram today
- LinkedIn post numbers follow once LinkedIn approves Drop for them.
Screenshot: the results page with a “posts with pictures do better” finding
The rest of Drop
It only works because the other parts do.
Research
Give it your website. It learns your business.
Research →
The composer
Describe it in a sentence. Get a finished email.
Composer →
The suggestions feed
The part that stops you falling off.
Suggestions →
Contacts
Import in ten minutes. Stay legal for good.
Contacts →
Deliverability
Your domain. Your reputation.
Deliverability →
Send the next one.
The hardest email to send, and the hardest post to write, is the one after the last one you never did.